Performance and Relationship Management

Fact; a relationship between client and agency will break down way faster as a result of poor service, lack of senior involvement, inexperienced staff, poor communication or sloppy attention to detail.. the little things do matter and its critical that all stakeholders are aligned to what success looks like.

It is in the best interest of BOTH the agency and client to want to make the relationship work. Putting your account out for pitch is expensive, time consuming and complex.

Based on 30 years of managing a range of complex client relationships, our unique performance management and relationship process has been purpose built and designed to align all key stakeholders to success using a range of topic genres and specific KPIs covering both qualitative and quantitative measurement. The unique data collection process and data visualisation takes away from sifting through hundreds of meaningless scores and numbers that ultimately result in someone ticking the box.

Our process is dynamic, collaborative, transparent, measureable, action oriented and captures 360 feedback. The face to face component ensures greater clarity of responses and removes emotions between people. Quite often the issue is on the client side – this process identifies specific issues down to minute detail. Team commitment and openness is greatly improved by the process being fair and objective.

Performance based incentives of any size are easily linked to the process which further ensures alignment to the clients business needs.